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Владимир Маринович Андрей Панферов. Оптимизация бизнеса: от хаоса к порядку


Андрей Панферов – генеральный продюсер компании Prime Time Forums (Российская Неделя Маркетинга, Российская Неделя Продаж, Российская Неделя Рекламы). На встрече с Владимиром Мариновичем Андрей расскажет: как взаимодействовать с партнером по бизнесу, чтобы вместе идти к успеху. Принципы успешной работы в команде о новом направлении развития – CRM-системе и почему он взялся за организацию внедрения с нуля. Что и кому должна CRM как отследить, в плюсе или минусе отдел, настроить все процессы, понять, кого нанять под список задач о точках сопротивления и способах мотивации для менеджеров

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Владимир Маринович Алексей Манихин. Сила в масштабе: от написания дипломов на заказ до организатора крупнейших бизнес-событий


Сегодня Владимир Маринович, основатель Бизнес-школы «ВВЕРХ» vverh.tv, берёт интервью у Алексея Манихина, основателя Prime Time Forums. Интервью раскрывает техники управления через 4 точки практического анализа бизнеса БШ ВВЕРХ: путь в бизнес; создание продукта бизнеса; выстраивание процессов; команда и развитие компании. Основные моменты интервью: Путь в бизнес – от написания дипломов на заказ до крутого организатора eventов Сила в масштабе Успех, провал и снова успех Техника прохождения привратника от Алексея Манихина Какие продажники лучшие Развитие и расширение продукта

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The American Ceramics Society Progress in Nanotechnology. Applications


This edition of the Progress in Ceramic Technology series is a select compilation of articles on nanotechnology applications and markets previously published in ACerS publications, including The American Ceramic Society Bulletin, Journal of the American Ceramic Society, International Journal of Applied Ceramic Technology, Ceramic Engineering and Science Proceedings (CESP) and Ceramic Transactions (CT). The American Ceramic Society contributes to the progress of nanotechnology by providing forums for information exchange during its various meetings and by publishing articles in its various journals and proceedings.

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Thomas Duening N. Essentials of Business Process Outsourcing


This book will provide the fundamentals of business process outsourcing for the busy executive who needs to get up to speed. It will have such features as checklists, tips and techniques, and case studies. * Written in a user friendly style that allows senior level financial executives to get a solid foundation of what business process outsourcing is and how it can benefit their companies. * Provides managers with the tools to analyse the BPO opportunities for their own firms, as well as techniques and strategies for managing a BPO initiative. * Shows managers how a BPO strategy can save the company money and create jobs domestically. * Both authors are consultants and advisers to industry-leading companies and frequent speakers at business forums and conferences.

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Lester Madden Professional Augmented Reality Browsers for Smartphones. Programming junaio, Layar and Wikitude


Create amazing mobile augmented reality apps with junaio, Layar, and Wikitude! Professional Augmented Reality Browsers for Smartphones guides you through creating your own augmented reality apps for the iPhone, Android, Symbian, and bada platforms, featuring fully workable and downloadable source code. You will learn important techniques through hands-on applications, and you will build on those skills as the book progresses. Professional Augmented Reality Browsers for Smartphones: Describes how to use the latitude/longitude coordinate system to build location-aware solutions and tells where to get POIs for your own augmented reality applications Details the leading augmented reality platforms and highlights the best applications Covers development for the leading augmented reality browser platforms: Wikitude, Layar, and junaio Shows how to build cross-platform location-aware content (Android, iPhone, Symbian, and bada) to display POIs directly in camera view Includes tutorials for building 2D and 3D content, storing content in databases, and triggering actions when users reach specific locations wrox.com Programmer Forums Join our Programmer to Programmer forums to ask and answer programming questions about this book, join discussions on the hottest topics in the industry, and connect with fellow programmers from around the world. Code Downloads Take advantage of free code samples from this book, as well as code samples from hundreds of other books, all ready to use. Read More Find articles, ebooks, sample chapters, and tables of contents for hundreds of books, and more reference resources on programming topics that matter to you. Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

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Кошечкин Владимир Анатольевич Phthisiatry = Фтизиатрия. Учебник


In the textbook Phthisiatry basic information is presented on etiology, clinical picture, diagnostics, methods of treatment, prevention of TB in accordance with the tuberculosis program of the medical schools adopted by the Federal state educational standard of higher professional education (specialty 060101). Special attention is devoted to current important issues of TB: drug-resistance and tuberculosis/HIV coinfection. The textbook assembled in Russian and English in separate editions. Exposition of the basic materials in two languages has diff erent goals. For foreign students who are learning phthisiatry in English to help to obtain the material in Russian language. For foreign students studying phthisiatry in Russian to give the opportunity to understand material more deeply. For Russian students to give the opportunity for perfection of their English, which is the language for professional communication in international medical forums. The textbook is designed for medical students.

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Raboy Marc The Handbook of Global Media and Communication Policy


The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences. Provides the most up to date and comprehensive collection of essays from top scholars in the field Includes contributions from western and eastern Europe, North and Central America, Africa and Asia Offers new conceptual frameworks and new methodologies for mapping the contours of emergent global media and communication policy Draws on theory and empirical research to offer multiple perspectives on the local, national, regional and global forums in which policy debate occurs

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Geoffrey Pleyers Alter-Globalization. Becoming Actors in a Global Age


Contrary to the common view that globalization undermines social agency, ‘alter-globalization activists, that is, those who contest globalization in its neo-liberal form, have developed new ways to become actors in the global age. They propose alternatives to Washington Consensus policies, implement horizontal and participatory organization models and promote a nascent global public space. Rather than being anti-globalization, these activists have built a truly global movement that has gathered citizens, committed intellectuals, indigenous, farmers, dalits and NGOs against neoliberal policies in street demonstrations and Social Forums all over the world, from Bangalore to Seattle and from Porto Alegre to Nairobi. This book analyses this worldwide movement on the bases of extensive field research conducted since 1999. Alter-Globalization provides a comprehensive account of these critical global forces and their attempts to answer one of the major challenges of our time: How can citizens and civil society contribute to the building of a fairer, sustainable and more democratic co-existence of human beings in a global world?

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Leon Schaik van Pavilions, Pop Ups and Parasols. The Impact of Real Virtual Meeting on Physical Space


Around the world, a new architectural form is emerging. In public places a progressive architecture is being commissioned to promote open-ended, undetermined, lightly programmed or un-programmed interactions between people. This new phenomenon of architectural form – Pavilions, Pop-Ups and Parasols – is presaged by rapidly changing social relationships flowing from social media such as Facebook, Twitter and Instagram. The nexus between real and virtual meeting is effectively being reinvented by innovative and creative architectural practices. People meet in new and responsive ways, architects meet their clients in new forums, knowledge is ‘met’ and achieved in new and interactive frameworks. It contrasts bluntly with the commercially structured interactions of shopping malls and the increasingly deliberate interactions available in cultural institutions. These experiences imbue a new type of client; casually engaged, flocking, hacking, crowd funding and self-helping. Contributors include: Rob Bevan, Pia Ednie-Brown, Roan Ching-Yueh, Dan Hill, Martyn Hook, Minsuk Cho, Andrea Kahn, Felicity Scott, Akira Suzuki Contributing architects include: Alisa Andrasek/Biothing, Peter Cook/CRAB studio, CJ Lim/Studio 8, Tom Holbrook/5th Studio, Matthias Hollwich/HWKN, Mamou-Mani Architects, Benedetta Tagliabue/EMBT

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Grant Butler Think Write Grow. How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books More


In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australias largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

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Christopher Elliott Scammed. How to Save Your Money and Find Better Service in a World of Schemes, Swindles, Shady Deals


A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about their valued customers—but those days are long gone. In this groundbreaking exposé, consumer advocate Christopher Elliot reveals the broken relationship between American consumers and businesses and explains how companies came to believe that fooling their customers was a viable, and profitable, business plan. Scammed explores how companies control information to mislead, distort the truth, and even outright lie to their consumers. Exposes the various ways companies have led their war against information—from seductive ads, disingenuous fine print, and unconventional promotions that involve seeding discussion forums and blogs with company-friendly comments Offers consumers insider knowledge of the system, reasonable expectations, and a clear understanding of the games businesses play Christopher Elliott is one of the nations foremost consumer advocates Protect yourself, your time, and your money from the predators of the consumer world. Armed with knowledge, readers will become far more discerning and every businesss worst nightmare.

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Karen Fredricks S. SugarCRM For Dummies


SugarCRM is an innovative customer relationship management software solution that enhances your company’s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM application to boost your sales and please your customers. This guide helps you choose the flavor of Sugar you need, acquire and deploy it, set up accounts and contacts, and organize your day. You’ll first learn how to install SugarCRM, customize user preferences, create databases, and import contacts from other software. Next, you’ll discover how to extend SugarCRM’s capabilities to meet needs unique to your business. You’ll also find out how to: Schedule appointments, link them to records and notes, and organize your sales opportunities Build campaigns, track their success, and grow your contact list with Web-to-lead forms Manage customer issues and forums to exterminate software bugs Send e-newsletters and automate customer e-mail communication with templates Take advantage of a complete recipe book for SugarCRM administrators Improve sales performance with SugarCRM Provide great service to your customers Develop searchable libraries and FAQs Create and share documents SugarCRM For Dummies will get you quickly up to speed on this customer relationship management software so you can enhance your business. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Andrea Germani C# for Financial Markets


A practice-oriented guide to using C# to design and program pricing and trading models In this step-by-step guide to software development for financial analysts, traders, developers and quants, the authors show both novice and experienced practitioners how to develop robust and accurate pricing models and employ them in real environments. Traders will learn how to design and implement applications for curve and surface modeling, fixed income products, hedging strategies, plain and exotic option modeling, interest rate options, structured bonds, unfunded structured products, and more. A unique mix of modern software technology and quantitative finance, this book is both timely and practical. The approach is thorough and comprehensive and the authors use a combination of C# language features, design patterns, mathematics and finance to produce efficient and maintainable software. Designed for quant developers, traders and MSc/MFE students, each chapter has numerous exercises and the book is accompanied by a dedicated companion website, http://www.datasimfinancial.com/forum/viewforum.php?f=196&sid=f30022095850dee48c7db5ff62192b34, providing all source code, alongside audio, support and discussion forums for readers to comment on the code and obtain new versions of the software.

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Deborah Ng Online Community Management For Dummies


Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. Youll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

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Derek Molloy Exploring BeagleBone. Tools and Techniques for Building with Embedded Linux


In-depth instruction and practical techniques for building with the BeagleBone embedded Linux platform Exploring BeagleBone is a hands-on guide to bringing gadgets, gizmos, and robots to life using the popular BeagleBone embedded Linux platform. Comprehensive content and deep detail provide more than just a BeagleBone instruction manual—you’ll also learn the underlying engineering techniques that will allow you to create your own projects. The book begins with a foundational primer on essential skills, and then gradually moves into communication, control, and advanced applications using C/C++, allowing you to learn at your own pace. In addition, the book’s companion website features instructional videos, source code, discussion forums, and more, to ensure that you have everything you need. The BeagleBone’s small size, high performance, low cost, and extreme adaptability have made it a favorite development platform, and the Linux software base allows for complex yet flexible functionality. The BeagleBone has applications in smart buildings, robot control, environmental sensing, to name a few; and, expansion boards and peripherals dramatically increase the possibilities. Exploring BeagleBone provides a reader-friendly guide to the device, including a crash course in computer engineering. While following step by step, you can: Get up to speed on embedded Linux, electronics, and programming Master interfacing electronic circuits, buses and modules, with practical examples Explore the Internet-connected BeagleBone and the BeagleBone with a display Apply the BeagleBone to sensing applications, including video and sound Explore the BeagleBone’s Programmable Real-Time Controllers Hands-on learning helps ensure that your new skills stay with you, allowing you to design with electronics, modules, or peripherals even beyond the BeagleBone. Insightful guidance and online peer support help you transition from beginner to expert as you master the techniques presented in Exploring BeagleBone, the practical handbook for the popular computing platform.

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Jim Troup Divorcing the Dow. Using Revolutionary Market Indicators to Profit from Stealth Boom Ahead


An investment approach that unlocks the secret of market patterns Based on over forty years of combined author experience as portfolio managers and financial advisors, Divorcing the Dow presents a timely framework for understanding and investing in market cycles. Authors Jim Troup and Sharon Michalsky believe that the Dow Jones Industrial Average is no longer a relevant indicator of market performance; in fact, they feel that watching the Dow may actually obscure indications that the financial markets are poised to experience a boom that dwarfs anything seen before. Based on in-depth research and field-tested in their own successful management of millions of dollars in personal and corporate assets, Divorcing the Dow introduces investors to a revolutionary paradigm for assessing the markets and making investment decisions. Troup and Michalskys approach focuses on analyzing patterns of productivity as a way to anticipate market cycles and investment potential-and with this book theyve outlined how investors can begin to recognize these patterns themselves. Divorcing the Dow provides investors with a new framework for thinking about financial markets and gives readers specific investment techniques to anticipate the markets direction and identify companies poised for sustained productivity and long-term growth. Jim Troup (Sarasota, FL) is First Vice President, Financial Consultant, Portfolio Manager, and Corporate Client Group Director at Smith Barney. A twenty-four-year finance veteran, Troup has worked with leading investment firms including E.F. Hutton and Merrill Lynch, and lectures extensively on portfolio management and asset allocation. SHARON MICHALSKY is First Vice President, Financial Consultant, Portfolio Manager, Corporate Client Group Director at Smith Barney, where she began her career nineteen years ago. She has attended The Wharton School and is the guest speaker at many professional forums where she lectures on investment methodology and portfolio management.

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Peter Marber Seeing the Elephant. Understanding Globalization from Trunk to Tail


Thanks to globalization, more countries depend on each other for trade, capital, and ideas than ever before. Yet politically, these countries are drifting further apart. In Seeing the Elephant, author and emerging markets expert Peter Marber describes how increasing economic integration and the rise of new actors is drastically altering the geopolitical landscape, and offers insights on how the US can maintain a leading role in the 21st century and beyond. While America remains the single most important economy today, rising economic powerhouses – China, Russia, India, Brazil and others – bring a diverse set of interests to the table that the US cannot afford to ignore, Marber explains. Moreover, globalization has created thousands of non-state actors – corporations, banks, hedge funds, activists and even terrorists – who bring their own concerns to bear on the world system. In the era of globalization, Americas success hinges on the success of its neighbors, too. Yet from its invasion of Iraq to its disregard of major treaties – some recent US choices have shown little regard for these new players. As the lines between economic, defense, environmental, immigration, and energy policy become increasingly blurred, having a holistic and coherent approach to cross-border challenges is essential. Yet the forums and institutions that once coordinated these relationships – the UN, World Bank and the G7— are losing relevance and no longer adequately represent the worlds expanded power roster. To remain vital, Marber believes all our multilateral institutions will require fresh ideas and revamping. Seeing the Elephant demystifies globalization, and analyzes the megatrends and interconnections of the 21st century. With bold suggestions on how America reassert its historic leadership in the new global arena, Seeing the Elephant should be required reading for policy makers, businessmen and informed citizens alike.

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Derek Breen Scratch For Kids Dummies


Scratch is a fast, fun, and easy way to get started in computer science Do you want to make cool games, impressive animations, and become an all-around Scratch super star? Youve come to the right place! Packed with full-color photos and easy-to-follow instructions, Scratch For Kids For Dummies makes it easy to get started—even if youve never attempted computer programming or coding. Inside, youll find out how to design and develop your own games, create amazing animations, interact with the online Scratch community, and much more! Theres no doubting that Scratch is fun, but it also helps you learn to think creatively, reason symmetrically, and work collaboratively—essential skills for life in the 21st century. Best of all, the software is completely free and runs right in your web browser! With the help of this down-to-earth and friendly guide, youll quickly discover how to choose from a library of characters, backgrounds, and props, draw your own options, and open another users project, modify it, and publish it online—all with the click of a button. Create games, stories, and animations Learn programming Share your projects with the Scratch community Participate in the Scratch forums If youre looking to make the most of MITs Scratch software but dont quite know where to start, everything you need to try your hand at this popular multimedia programming tool is right here. So what are you waiting for?

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Saad Asif Z. Next Generation Mobile Communications Ecosystem. Technology Management for


Taking an in-depth look at the mobile communications ecosystem, this book covers the two key components, i.e., Network and End-User Devices, in detail. Within the network, the sub components of radio access network, transmission network, core networks, services and OSS are discussed; component level discussion also features antenna diversity and interference cancellation techniques for smart wireless devices. The role of various standard development organizations and industry forums is highlighted throughout. The ecosystem is strengthened with the addition of the Technology Management (TM) component dealing mostly with the non-technical aspects of the underlying mobile communications industry. Various aspects of TM including technology development, innovation management, knowledge management and more are also presented. Focuses on OFDM-based radio technologies such as LTE & WiMAX as well as MBWA (Mobile Broadband Wireless Access) Provides a vital addition to the momentum of EVDO and its migration towards LTE Emphasis on radio, core, operation, architectural and performance aspects of two next generation technologies – EPS and WiMAX Includes discussion of backhaul technologies and alternatives as well as issues faced by operators switching to 3G and Next Generation Mobile Networks Cutting-edge research on emerging Gigabit Ethernet Microwave Radios and Carrier Ethernet transport technologies Next Generation Mobile Communications Ecosystem serves as a practical reference for telecom associated academia and industry to understanding mobile communications in a holistic manner, as well as assisting in preparing graduate students and fresh graduates for the marketplace by providing them with information not only on state-of-the-art technologies and standards but also on TM. By effectively focusing on the key domains of TM this book will further assist companies with improving their competitiveness in the long run. Importantly, it will provide students, engineers, researchers, technology managers and executives with extensive details on various emerging mobile wireless standards and technologies.

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Martin Parry Climate Adaptation Futures


Adaptation is the poor cousin of the climate change challenge – the glamour of international debate is around global mitigation agreements, while the bottom-up activities of adaptation, carried out in community halls and local government offices, are often overlooked. Yet, as international forums fail to deliver reductions in greenhouse gas emissions, the world is realising that effective adaptation will be essential across all sectors to deal with the unavoidable impacts of climate change. The need to understand how to adapt effectively, and to develop appropriate adaptation options and actions, is becoming increasingly urgent. This book reports the current state of knowledge on climate change adaptation, and seeks to expose and debate key issues in adaptation research and practice. It is framed around a number of critical areas of adaptation theory and practice, including: Advances in adaptation thinking, Enabling frameworks and policy for adaptation, Engaging and communicating with practitioners, Key challenges in adaptation and development, Management of natural systems and agriculture under climate change, Ensuring water security under a changing climate, Urban infrastructure and livelihoods, and The nexus between extremes, disaster management and adaptation. It includes contributions from many of the leading thinkers and practitioners in adaptation today. The book is based on key contributions from the First International Conference on Climate Change Adaptation ‘Climate Adaptation Futures’, held on the Gold Coast, Australia, in June 2010. That three-day meeting of over 1000 researchers and practitioners in adaptation from 50 countries was the first of its kind. Readership: The book is essential reading for a wide range of individuals involved in climate change adaptation, including: Researchers, Communication specialists, Decision-makers and policy makers (e.g. government staff, local council staff), On-ground adaptation practitioners (e.g. aid agencies, government workers, NGOs), Postgraduate and graduate students, and Consultants.

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Eric Metaxas Socrates in the City: Conversations on Life, God and Other Small Topics


Following the extraordinary success of the New York Times bestseller Bonhoeffer, Eric Metaxass latest book offers inspirational and intellectually rigorous thoughts on the big questions surrounding us all today.The Greek philosopher Socrates famously said that ‘the unexamined life is not worth living’. Taking this as a starting point, Eric Metaxas founded a speaking series that encouraged busy and successful professionals to attend forums and think actively about the bigger questions in life. Thus Socrates in the City: Conversations on ‘Life, God, and Other Small Topics’.This book is for the seeker in all of us, the collector of wisdom, and the person who asks ‘what’s the point?’. Within this collection of original essays that were first given to standing-room-only crowds in New York City are serious thinkers from all around the world taking on Life, God, Evil, Redemption, and other similarly small topics.Luminaries such as Dr. Francis Collins, Sir John Polkinghorne, Tom Wright, Os Guinness, Peter Kreeft and George Weigel have written about extraordinary topics vital to both secular and Christian thinking, such as ‘Making Sense Out of Suffering’, ‘The Concept of Evil after 9/11’, and ‘Can a Scientist Pray?’. No question is too big – in fact, the bigger and the more complex the better. These essays are both thought-provoking and entertaining, because nowhere is it written that finding answers to lifes biggest questions shouldnt be great fun…

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Joris Meys R For Dummies


Master the programming language of choice among statisticians and data analysts worldwide Coming to grips with R can be tough, even for seasoned statisticians and data analysts. Enter R For Dummies, the quick, easy way to master all the R youll ever need. Requiring no prior programming experience and packed with practical examples, easy, step-by-step exercises, and sample code, this extremely accessible guide is the ideal introduction to R for complete beginners. It also covers many concepts that intermediate-level programmers will find extremely useful. Master your R ABCs ? get up to speed in no time with the basics, from installing and configuring R to writing simple scripts and performing simultaneous calculations on many variables Put data in its place ? get to know your way around lists, data frames, and other R data structures while learning to interact with other programs, such as Microsoft Excel Make data dance to your tune ? learn how to reshape and manipulate data, merge data sets, split and combine data, perform calculations on vectors and arrays, and much more Visualize it ? learn to use Rs powerful data visualization features to create beautiful and informative graphical presentations of your data Get statistical ? find out how to do simple statistical analysis, summarize your variables, and conduct classic statistical tests, such as t-tests Expand and customize R ? get the lowdown on how to find, install, and make the most of add-on packages created by the global R community for a wide variety of purposes Open the book and find: Help downloading, installing, and configuring R Tips for getting data in and out of R Ways to use data frames and lists to organize data How to manipulate and process data Advice on fitting regression models and ANOVA Helpful hints for working with graphics How to code in R What R mailing lists and forums can do for you

1944.13 РУБ

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Yates Natalie Modeling the Environment. Techniques and Tools for 3D Illustration of Dynamic Landscapes


A single-source guide to harnessing the power of 3D visualization tools for analysis and representation of landscapes Current technology allows designers to model environmental phenomena and space in new and exciting ways that go beyond the two-dimensional plane. The models, illustrations, and animations that can be created usher in a new paradigm of landscape representation that can become analytical tools as well as beautiful imagery. The text focuses on digital modeling methods that can be used to express rich environments using digital tools to develop, composite, and animate scenes. This full-color book provides coverage of 3D visualization tools for land planning and landscape architecture. The methods and theories in Modeling the Environment present landscape representation around a core set of ideas—scene, object, terrain, environment/atmosphere, time/dynamics, and the composite—that centers representation on human experience. Supported by www.lab.visual-logic.com, a website offering tutorials and forums, the text shows you how to use Autodesk 3ds Max to create dynamic landscape environments while also referring to a range of other tools including Google SketchUp, Autodesk Maya, and AutoCAD Civil 3D. It also demonstrates how to integrate 3D visualization tools into existing workflows, and offers critical coverage of intelligent drawings and representations, giving you a glimpse at the future of the profession. This book: Includes sections intended to build upon one another in order to understand the environment as a composite representation of multiple systems interacting Shows how to integrate 3D visualization tools into existing workflows, as opposed to offering an entirely new workflow Emphasizes modeling, animation, and simulation as both design analysis tools and presentation tools Modeling the Environment is essential reading for professionals in landscape architecture, urban planning and design, architecture, and related disciplines who are looking to be at the forefront of technology.

5056.42 РУБ

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Derek Molloy Exploring BeagleBone. Tools and Techniques for Building with Embedded Linux


In-depth instruction and practical techniques for building with the BeagleBone embedded Linux platform Exploring BeagleBone is a hands-on guide to bringing gadgets, gizmos, and robots to life using the popular BeagleBone embedded Linux platform. Comprehensive content and deep detail provide more than just a BeagleBone instruction manual-youll also learn the underlying engineering techniques that will allow you to create your own projects. The book begins with a foundational primer on essential skills, and then gradually moves into communication, control, and advanced applications using C/C++, allowing you to learn at your own pace. In addition, the books companion website features instructional videos, source code, discussion forums, and more, to ensure that you have everything you need. The BeagleBones small size, high performance, low cost, and extreme adaptability have made it a favorite development platform, and the Linux software base allows for complex yet flexible functionality. The BeagleBone has applications in smart buildings, robot control, environmental sensing, to name a few; and, expansion boards and peripherals dramatically increase the possibilities. Exploring BeagleBone provides a reader-friendly guide to the device, including a crash course in computer engineering. While following step by step, you can: Get up to speed on embedded Linux, electronics, and programming Master interfacing electronic circuits, buses and modules, with practical examples Explore the Internet-connected BeagleBone and the BeagleBone with a display Apply the BeagleBone to sensing applications, including video and sound Explore the BeagleBones Programmable Real-Time Controllers Updated to cover the latest Beagle boards, Linux kernel versions, and Linux software releases. Includes new content on Linux kernel development, the Linux Remote Processor Framework, CAN bus, IoT frameworks, and much more! Hands-on learning helps ensure that your new skills stay with you, allowing you to design with electronics, modules, or peripherals even beyond the BeagleBone. Insightful guidance and online peer support help you transition from beginner to expert as you master the techniques presented in Exploring BeagleBone, the practical handbook for the popular computing platform.

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Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business


An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in todays fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

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David Vespremi Car Hacks and Mods For Dummies


So you want to turn your Yugo into a Viper? Sorry–you need a certified magician. But if you want to turn your sedate sedan into a mean machine or your used car lot deal into a powerful, purring set of wheels, you’ve come to the right place. Car Hacks & Mods for Dummies will get you turbo-charged up about modifying your car and guide you smoothly through: Choosing a car to mod Considering warranties, legal, and safety issues Hacking the ECU (Engine Control Unit) to adjust performance-enhancing factors like fuel injection, firing the spark plugs, controlling the cooling fan, and more Replacing your ECU with a plug and play system such as the APEXi Power FC or the AEM EMS system Putting on the brakes (the faster you go, the faster you’ll need to stop) Setting up your car for better handling and cornering Written by David Vespremi, automotive expert, frequent guest on national car-related TV shows, track driving instructor and self-proclaimed modder, Car Hacks & Mods for Dummies gets you into the ECU and under the hood and gives you the keys to: Choosing new wheels, including everything from the basics to dubs and spinners Putting your car on a diet, because lighter means faster Basic power bolt-ons and more expensive power adders Installing roll bars and cages to enhance safety Adding aero add-ons, including front “chin” spoilers, real spoilers, side skirts, and canards Detailing, down to the best cleaners and waxes and cleaning under the hood Using OBD (on-board diagnostics) for troubleshooting Getting advice from general Internet sites and specific message boards and forums for your car’s make or model, whether it’s a Chevy pick-up or an Alfa Romeo roadster Whether you want to compete at drag strips or on road courses or simply accelerate faster on an interstate ramp, if you want to improve your car’s performance, Car Hacks & Mods for Dummies is just the boost you need.

2722.04 РУБ

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